LUM
"LUM" is the leading brand of Youth of Light, a social business offering nature lifestyle products.
Due to the COVID-19 crisis and physical stores closing, they switched to a B2C business model. Therefore, they needed to redesign their website to be an e-commerce platform.
Research
As part of the research, I conducted interviews with stakeholders and executed an Ideation workshop in order to define the brand's values and characteristics, which would appear on the website. As well as using Google Analytics and analyzing social media streams in order to define the target audience
I reviewed the existing website for branding guidelines alongside in-depth local and international benchmarks of social-business stores and lifestyle e-commerce
We decided to create a b2c e-commerce website focusing on the leading values of the brand: Natural, Hand made, and Therapeutic Effect
User Persona
We define the main user persona - as a wealthy adult and young adult, that appreciates lifestyle products with a real effect on the quality of life.
Customer quotes were gathered to understand the reasons for purchasing LUM and are included in the user persona.
Site Map
Prototyping
UI Design
My team and I were responsible for the UX, UI, and development of the website. we chose Wix as a web platform so that maintenance of the website will be easy and intuitive for non-developers at the NPO.
